Forget Him.
We Changed Our Language and Look, NEVER THE MISSION.

In order to facilitate a healthier and more positive healing space, we changed our language and our look. We went from saying FUCK HIM, (which please believe we still mean that) to saying FORGET HIM. We changed our brand colors from black, pink, and grey, to instead shades of brown and pink. It's all to ensure while you're healing you feel warm and fuzzy, but still mean BUSINESS. Healing has never been both so relatable and cute AF. Whether you choose to say fuck him or forget him, we just want you better K?

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What Girls Who Chose To Heal Said!!!

Join The Post Card Love Club!

This is our monthly club that sends you a random post card every month that's meant to lift your spirits and keep you on your healing journey! Trust that it'll always arrive "just in time". It'll also include member only discounts up to 60% off NEW PRODUCTS! (SHIPS FREE)

Our Mission

Approximately 1 in 5 women will have experienced narcissistic abuse at some point in their lives. Our goal is to help at least 1,000,000 women heal from it, and go on to live healthy lives full of peace and self love by the year of 2026.